Professionals working from home were struggling with tools that weren’t built for how they now worked. Before committing to build anything, the client needed real proof the opportunity was worth pursuing.
Client
A major consumer products company and household name. Specific details are withheld due to confidentiality.
Challenge
In early 2021, the client suspected professionals working in the new hybrid and work-from-home reality lacked the right tools to do their jobs well, but they needed real evidence, not a guess, to justify committing resources and rallying internal support before building anything.
Solution
We ran a structured research process to test the client’s hypothesis with real people. We started by talking directly to professionals across the US who matched the client’s target audience, learning firsthand where their tools were falling short. Once the evidence supported a real opportunity, we ran a workshop with people from across the client’s business to generate possible solutions, then narrowed those ideas down and tested them with the same target audience using simple prototypes. Finally, we built higher-fidelity prototypes, combining hardware and software, and tested them in person to confirm the solution actually worked, that people wanted it, that it could realistically be built, and that it made business sense.
Results
Evidence Strong Enough to Move Forward.
The client walked away with real, customer-validated evidence that their proposed solution addressed a genuine need, could be built with existing technology, and had a viable business case, enough to secure organizational support and move the product onto their roadmap.
Technical Details
Used the Design Thinking framework across three phases: discovery research, concept generation, and prototype validation. Combined remote interviews, an internal co-creation workshop, low-fidelity prototypes, and in-person testing of a combined hardware-and-software prototype at A-CX’s Vancouver studio, evaluated against desirability, feasibility, and viability.
Not Sure a New Product Idea Is Worth Building?
If you need real evidence before you commit resources to build something new, we can help you find out before you spend a dollar on development.
Date
2021
Skills
Primary & Secondary Research
Workshop Facilitation
Industrial Design
UX/UI Design
Physical Prototyping
Frameworks
Design Thinking
Business Model Canvas
Value Prop Canvas
Lean Startup
Tools
Figma
Miro
Zoom
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