A live theater show, delivered through Apple’s newest headset, with a fixed public premiere and no room for a soft launch. That was the brief for StagePlay, built for Apple Vision Pro.
Client
Apple Vision Pro is Apple’s spatial computing headset, built for experiences that demand the highest standards of visual fidelity and spatial audio. Scene Partners, an entertainment venture builder, set out to put that hardware to work for live theater, letting audiences experience a show from anywhere, as if they were sitting in a real seat.
Challenge
Scene Partners needed a complete Vision Pro app, built from scratch, ready for a public premiere on a fixed date. It had to work for someone who had never used a VR headset before, feel like a real theater seat, and preserve what made the show worth watching in the first place.
Solution
We built StagePlay from the ground up for Apple’s headset, with an interface that stays out of the way. We worked closely with the show’s creative team throughout, building tools that let directors test camera angles and lighting directly inside the environment, so creative decisions didn’t wait on a new round of code.
Results
The First of Its Kind, Delivered On Time.
The app launched on schedule in December 2025 on Apple Vision Pro, debuting with a Blue Man Group performance, the first virtual reality theater experience of its kind in the United States. The architecture is now ready to support new productions and future headsets without a rebuild.
Technical Details
Built natively for visionOS. Integrated the OpenImmersive library for stereoscopic video playback, extended with custom logic for content requirements. Tuned the streaming pipeline against Vision Pro’s hardware decoding for stable playback with no dropped frames. Handled App Store submission and provided live support at the premiere.
Building Something for a Headset, on a Deadline That Can’t Move?
If you’re building for a new platform with a fixed launch date and no room for a soft opening, we can help you get it right the first time.
Date
12/2025
Languages
Swift
Frameworks
VisionOS
RealityKit
A-CX AI Framework
Tools
XCode
Reality Composer Pro
Blender
Environment
Apple Vision Pro
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