2024 AI Predictions
We present five bold predictions for AI in 2024, where we expect breakthroughs in generative AI and significant shifts in AI adoption and marketing communication.
System 1 & 2 Thinking in AI: We predict a surge in AI models that replicate the nuanced decision-making of human System 2 thinking, going beyond the instant responses of System 1 thinking to deliver more deliberate, reasoned interactions.
AI Ecosystem and Microsoft Partners: Microsoft partners are set to redefine business operations by leveraging Microsoft 365 Copilot, developing custom plugins, and expanding AI capabilities through graph connectors.
AI Adoption Across Early Adopters and Majority: AI is expected to bridge the gap between early adopters and the early majority, with generative AI becoming more accessible and integrated into daily workflows, spurring widespread adoption.
AI’s Impact on the Workplace: AI’s Impact on the Workplace: As 60% of employees are predicted to utilize personal AI tools at work, it’s crucial for companies to offer adequate AI resources. Failing to do so risks losing employees to more technologically equipped competitors and hampers business efficiency.
Marketing Overcomes Tech Jargon: Marketing will pivot from “tech mumbo jumbo” to showcasing AI’s real-world applications and benefits, focusing on user-centric narratives over technical specifications.
As we navigate the evolving landscape of AI, we’re committed to making AI approachable and actionable for decision-makers, shaping a future where technology is a means to an end, not the end itself. Join us as we explore how AI will drive progress in 2024 and beyond.